Supra Is Back To Japan Fes – Celebrating the 2020 GR Supra Launch at Toyota Mega Web

By Steve & Tamami Laser

To help celebrate the long-awaited return of its iconic sports car to Japan, Toyota staged a three-day “Supra Is Back To Japan Fes” at Mega Web in Odaiba, Tokyo, this week. The “Fes,” short for Festival, began with a 2020 GR Supra press conference on Friday, followed by a weekend of activities for “Suprafans,” including a ride-and-drive, car displays, parts and accessories exhibits and more.

The special GR Supra (above) is the Matte Storm Gray RZ edition for Japan slated for a limited run of just 24 units. A photo from the press conference is shown above.

Shigeki Tomoyama, Gazoo Racing Company President, spoke about the long development process for the GR Supra, its premiere at the Detroit Auto Show, upcoming competition events including the Nürburgring 24 hour endurance race, and Super GT in Japan.

The new Supra features high structural rigidity, said to be greater than the Lexus LFA supercar, a center of gravity lower than the Toyota 86, and ideal 50:50 weight distribution with the engine moved as far back in the chassis as possible. It also looks fantastic (and we like Tomoyama’s “Supra Is Back” T-shirt).

Powertrain choices for GR Supra models in Japan include a 3.0-liter twin-scroll turbocharged inline 6-cylinder engine (above) with direct injection teamed with an 8-speed automatic transmission with paddle shifters. A 2.0-liter turbocharged 4-cylinder engine is also available.

At the conclusion of the press conference, attendees pose for a group photo with a trio of GR Supras and a lineup of Supra heritage models. This photo highlights just one corner of the expansive multi-floor indoor car display area at Mega Web Toyota City Showcase.

“Suprafans” who brought their own restored and modified cars to the event pose for a group photo with the new GR Supra.

Once the event opened to the public, attendees signed up for a “lottery” chance to participate in the ride-and-drive activities including time behind the wheel of the exciting new GR Supra.

Another “lottery” was held for a rare opportunity to ride along in the “D1 GR Supra Drift Ride Experience.”

This GR Supra is accessorized with a lineup of new GR Parts offered in Japan via TRD. The list includes a GR carbon-fiber reinforced plastic (CFRP) front spoiler, side skirt, rear side spoiler, side door garnish, trunk spoiler, and GR 19-inch forged aluminum-alloy wheels.

Another accessory on the list for new GR Supra owners is the Toyota Gazoo Racing Recorder, a vehicle information recording device based on Gazoo Racing technology.

A data logger records driver operating information such as acceleration, braking, steering, and shift positions, along with sensor values, including vehicle velocity, engine rotation and acceleration, and stores it on SD cards that can later be displayed with a Gazoo Racing Data Viewer.

A Wild Speed Supra replica from “The Fast And The Furious” was on display inside Mega Web, along with a “limited number of exclusive Blu-ray disc boxes.”

And there was the chance for Suprafans to sign up for an e-Motorsports adventure with a live Gran Turismo race experience Supra.

The Toyota GR Supra is built by Magna Steyr at its vehicle assembly facility in Graz, Austria.

Features and specifications for Japanese market models, parts and accessories are subject to change without notice

News sources and photos courtesy of Toyota Motor Corp., Toyota Gazoo Racing Co., and Toyota Customizing & Development Co., Ltd.

Story (commentary) © 2019