Toyota, Lexus and Servco Say Aloha to Hui – New Car Sharing Service in Honolulu

By Steve & Tamami Laser with Nahoko Osuka

Here’s another reason to love the Hawaiian lifestyle and spirit of Aloha. Toyota has introduced a new car-sharing service called “Hui” where locals and tourists alike can sign up to access a fleet of 70 vehicles at 25 locations around Honolulu by the hour or the day. So, a trip to Foodland, the beach, hula lessons, or a multitude of other activities could potentially become easier.

Part of a global pilot program for Toyota’s shared mobility service platform, approved users can download the Hui mobile app and reserve round-trip, station-based access to vehicles 24/7. Operated by Toyota’s Hawaiian distributor, Servco Pacific, the fleet includes the Prius, Prius Prime, Camry XSE, Lexus RX 350 and RX F Sport.

Designed for ease of use, Toyota says the app handles details like driver ID, payments and authentication. It also grants users access to a digital key to unlock, start, and lock the vehicle using a compatible smartphone.

The app was developed by Toyota Connected North America (TCNA) while the Hui service uses Toyota’s global Mobility Service Platform (MSPF). TCNA and Servco teamed up to launch Hui as one of the first public applications of MSPF.

“We’re really excited about Hui because it’s a game changing way to offer car sharing,” said Zack Hicks, chief executive officer and president of TCNA, and chief digital officer of Toyota Motor North America. “The program is simple to use and more convenient than a traditional car rental service – plus typical add-ons like gas and insurance are included in the reservation cost.”

The above video highlights the new Hui car sharing program launching in Honolulu powered by Toyota Connected and Servco. (video: Drive Hui)

“Hui is the most innovative car share service to hit the Hawaii market and marks a significant milestone for both Servco and Toyota,” said Mark Fukunaga, chief executive officer of Servco. “Hui provides a new option for Honolulu residents and visitors looking for vehicle access while complementing other existing mobility services such as bike share, ride share and public transportation, and we are excited for consumers to utilize the technology.”

For more information including terms of service, pricing, and station locations visit

Note: Toyota says that to utilize Hui, a user must have a valid driver’s license and meet a driving record standard. Qualified users will then be able to download the app onto their mobile phone, register as a member, search for the nearest vehicle, and reserve a date and time.

News source and photos courtesy Toyota Motor Corp., Toyota Connected North America, Inc., and Servco Pacific Inc.; video courtesy Drive Hui

Story © 2018 / information is subject to change without notice