Toyota Corolla Turns 50 Today – Flashback to the 1966 Tokyo Motor Show

By Steve & Tamami Laser

Where were you on this day in 1966? We were kids growing up worlds apart in California and Japan. Small Japanese cars like the Toyota Corona were starting to catch on in the U.S. while the big news in Japan was the introduction of the first Corolla.

66tcor1The Corolla made headlines at Toyota’s display during the 13th Tokyo Motor Show held from Oct. 26 to Nov. 8 at Harumi Fairgrounds. More than 1.5 million people visited the show that year where Toyota exhibited the Corolla 1100 Deluxe, the 2000GT sports car (that made its debut the previous year) and other models.

66tcor2A news release issued by Toyota on Oct. 20 said: “The Toyota Corolla is a five-passenger vehicle from Japan that is positioned as the ‘most accessible car’ in the market. In the development of the Corolla, Toyota’s engineers have spent years bringing together the best of the company’s technologies to offer to the public.”

66tcor3“This car has been designed to become a main fixture across Japanese society. It is fitted with a powerful water-cooled inline-four engine boasting 1,077 cc and 60 horsepower which provides a level of performance, and a vehicle class that goes above and beyond. The Corolla is packed with new features where its acceleration exceeds that of European cars within the same vehicle class. The Corolla is truly a high-performance Japanese compact car.”

66tcor5The real performance Corollas would come later, along with millions and millions of production units. The Corolla was introduced in the U.S. for 1968. Toyota says the Corolla is now being produced in 13 countries, and over 1.3 million units are sold annually in more than 150 countries. With a record 44 million units sold globally to date, the Toyota Corolla has established itself as the world’s best-selling car of all-time.

In a press release issued today in Japan, Toyota says, “During the last 50 years, customers from all around the world have come to share the same love for the Corolla; and the Corolla development team has consistently worked hard to meet and exceed their expectations.”

66tcortam1We have seen this beautifully restored 1966 model at the Toyota Automobile Museum in Nagakute, Japan.

News source and photos (as noted) courtesy of Toyota Motor Corporation

Story (commentary) © 2016 CarNichiWa.com