By Steve & Tamami Laser
You can wrap your car to change its appearance and stand out on the street. You can wrap your car’s wheels with performance tires to help improve handling. What if you could wrap your feet in the comfort and style of automotive upholstery inspired by a Lexus F Sport Hybrid?
Lexus has teamed with premium UK footwear manufacturer Norman Walsh to create the hand-crafted limited-edition Sport Trainers inspired by the CT 200h F Sport.
What’s inside the box? This video shows how the new Sport Trainers are built by Walsh. The unisex shoes are inspired by the colors and upholstery design of the Lexus CT 200h. (video: Lexus UK)
Like the hybrid hatchback’s cabin, the new footwear is trimmed with bright red perforated leather and black suede with contrasting stitching while a leather tab featuring the Lexus logo is affixed to one set of laces.
While designing the shoe, the creative team at Walsh decided to use real leather upholstery for the Sport Trainers. The company, founded in 1961, hand assembles its products at its factory in Bolton, UK.
“Here we had a small, hand-made shoe business working together with an automotive giant, yet there was a nice duality between our shared approach to craftsmanship and luxury detail,” said Jason Crompton (above), Walsh’s head of design. “This made it a rewarding project for us to work on and we are very pleased with the results.”
To help celebrate its collaboration with Walsh and promote the new shoes, Lexus had the exterior of this CT F Sport wrapped with a graphic design that echoes the Sport Trainers.
“This car is one of the most effective in bringing new customers to the Lexus brand, particularly those leading busy urban lifestyles,” said Ewan Shepherd, director of Lexus in the UK. “This made our partnership with Walsh a natural meeting of minds and the result is an innovative sports trainer that delivers both amazing looks and great performance.”
The Lexus CT 200h F Sport features a metallic black mesh spindle grille, unique design 17-inch alloy wheels, F Sport steering wheel and aluminum pedals, plus F Sport front seats with leather upholstery.
While the CT is no longer offered in the U.S., Lexus upgraded models for Europe, Japan, and other markets for 2018 with refreshed styling, newly available safety features, a revised interior, and the introduction of the F Sport model. Lexus has sold more than 300,000 units since the CT was launched in 2011.
For more information on the Sport Trainer visit Norman Walsh in the UK
And for more details on the CT lineup visit Lexus UK
Note: Apparel is subject to availability and pricing established by the manufacturer. Lexus vehicle features and specifications for the UK market are subject to change without notice.
News source, photos and video courtesy Lexus (GB) PLC
Story © 2018 CarNichiWa.com