Genesis G90 Luxury Sedan Unveiled – Hyundai’s First Twin-Turbo V6 to Debut

By Steve & Tamami Laser

Hyundai embarks on a new era today (tomorrow in Korea) with the unveiling of its new flagship model for the automaker’s separate Genesis luxury brand. To be called G90 in most markets, and EQ900 in Korea, the new luxury sedan is said to offer cutting edge technologies, ultimate refinement, and luxurious convenience features to help set it apart from competitors.

Three engine choices include Hyundai’s first twin-turbo V6, plus a normally aspirated V6 and V8 (see specs in the press release below). Hyundai says it plans to launch five more Genesis models during the next five years.

The G90 is called the first realization of the brand’s “Athletic Elegance” design style. “Outside, the G90’s silhouette is powerful and refined, from its long hood to its sophisticated rear. While inside, the finest artisan materials meet human-centered ergonomics to provide occupants with absolute convenience and luxurious comfort,” says Hyundai.

The automaker says that in anticipation of fully-autonomous cars, G90 features Genesis Smart Sense, which includes Genesis’ advanced “Highway Driving Assistance” (Korean market only), Advanced Smart Cruise Control, and Lane Keeping Assistance System. “The system substantially reduces driver fatigue by combining a series of innovative technologies,” says Hyundai. “This combination of newly-developed technologies create a first-class, all-but autonomous driving experience, elevating the G90 to the top of its class.”

The first-class theme extends to occupant comfort, with the G90 offering the “world’s first clinically-validated Smart Posture Caring (SPC) System,” which automatically adjusts the seat, steering-wheel, outside mirror and head-up display to the optimal position for the driver’s body (Korean market only). G90’s VIP passenger seats feature multiple ranges of electronically-controlled adjustment and are “approved by German campaign for healthier backs, Aktion Gesunder Rücken.”

Hyundai goes on to say that benefitting from an intensive four-year development program by an 800-member team, the G90 has “best-in-class refinement thanks to extensive work on the car’s NVH characteristics. Every detail of the interior has been crafted to continue the car’s human focus.”

“Advanced ergonomics analysis dictates the positioning of driver controls and the passenger comfort and entertainment features, while materials are sourced from the finest artisans around the world,” says Hyundai. “Ride comfort and road holding is optimized by combining an advanced H-TRAC all-wheel-drive system with the first application of Genesis Adaptive Control Suspension.”

Hyundai says owners will take notice of the new model’s performance and refinement. “This is central to the Genesis brand’s character, with development teams carrying out rigorous performance testing of the G90 at the Nürburgring circuit in Germany and the Mojave test center in the U.S. Despite the car’s sporty and responsive characteristics, the interior environment remains refined with all of the three available gasoline powertrains: V6 3.3-liter T-GDI, V6 3.8-liter GDI or V8 5.0-liter GDI.”

Following the EQ900’s launch in Korea, Hyundai says the G90 will be rolling out to other markets, including the U.S., China, Russia, and countries in the Middle East.