By Steve & Tamami Laser
While Toyota, with the new bZ4X, and Nissan, with its new Ariya, have taken futuristic design approaches for their all-electric crossovers, Honda is embarking on a more conservative and familiar road for its upcoming 2024 Prologue Battery Electric Vehicle (BEV).
In these images revealed by Honda, we can see that the Prologue is dressed with a clean and simple design that embraces “Neo Rugged” aesthetics. Larger than the CR-V, preliminary specs indicate that the new Prologue will be about the same size as the Honda Passport, yet with a greater overall length and a lower ride height.
Honda says that its Los Angeles-based design team took the lead in crafting the exterior and interior design for the Prologue. The new EV is said to be Honda’s first model designed primarily through virtual reality visualization technology.
This video, from the American Honda YouTube channel, delivers a sneak preview of the new Honda Prologue EV SUV. (video: Honda)
“As the project leader for the exterior design of the Honda Prologue, it was very exciting to work with a young team of designers with new capabilities to create an SUV with clean, simple lines and a strong influence from our global EV models, including the Honda e,” says Jiro Ikeda (above), Exterior Design Leader. “We balanced that with a neo-rugged look that you see in our current lineup to ensure Prologue represents a true Honda EV.”
Honda says it employed virtual reality to envision the Prologue in different environments, and to collaborate virtually with Honda design and development team members in Japan.
While the front fascia brings to mind the Honda e electric vehicle sold in Europe and Japan, the rear gains a new H-O-N-D-A badge to replace the traditional H-mark.
“Designing the first volume Honda electric vehicle gave us more freedom than a vehicle with an internal combustion engine, and we can stretch our imagination, especially in styling the front end,” said Sang-Hyuk Ahn (above), a Honda exterior designer. “We envisioned Prologue with a longer wheelbase, shorter overhang, and capable tires to create sporty proportions and a stronger stance.”
This additional video from Honda highlights the design process for the new Prologue that was led by the automaker’s L.A. based design studio. (video: Honda)
On the inside, the new Honda Prologue electric SUV is designed to offer generous space for both passengers and cargo, while an available panoramic roof contributes to the ambience for both the front and second rows.
Honda says the new model will come standard with a fully digital 11-inch driver display plus an 11.3-inch audio and connectivity display.
“We were able to see Prologue in digital environments that truly resemble the real world,” said Marco Tan (above), VR and CG designer with Honda Design. “By simulating and evaluating colors, materials, and even lighting in a virtual 3D environment, we were able to explore possibilities that took styling to a higher level.”
The Prologue is co-developed with General Motors and is based on the GM Ultium platform. Honda previously announced an initial annual sales target of 70,000 units for the Prologue. It plans to offer the new EV on a regional basis at first, focusing on California and the ZEV states, plus Texas and Florida, with other areas of the country to follow.
Honda plans to introduce some 30 new EVs globally by 2030, with a target global sales volume of 2 million units. Beyond the Prologue launch planned in 2024, sales of Honda models based on Honda e:Architecture, and to be produced by Honda in North America, are expected to start in 2026. Then, in 2027, sales are planned to begin on a new series of “affordable” EVs, co-developed with GM, and produced by Honda in North America.
For more information visit Honda.com
Note: Prologue product information, features, specifications and launch timing are subject to change without notice. Prologue images in this story show prototype and pre-production models; while production models may vary.
News sources, photos and videos courtesy of American Honda Motor Co., Inc.
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