By Steve Laser
Sometimes automakers take their own “spy” photos. In this case, Nissan wants to generate a “buzz” about its next generation Titan prior to its official unveiling in Detroit next January. In addition to the photos, Nissan is rolling out a series of “Truckumentary” videos to tell the story. We’ve posted the first below, along with a nice letter from Rich Miller, Nissan’s director of product planning for trucks.
It’s pretty clear that the next Titan will wear a huge, bold grille so there will be no mistaking it for something else. While the side view below is purposely out of focus, it’s easy to see the near vertical rake of the front projects an aggressive stance.
The new truck will be the first contemporary American-market Nissan to offer an optional diesel engine. The new 5.0-liter turbo-diesel V8 will be supplied by Cummins and should make Nissan a much stronger player in this competitive market.
While the truck in the video is a Crew Cab four-door, we don’t yet know what other body styles will be offered. A King Cab in the Nissan tradition is pretty much a given but we’re wondering if a regular cab work truck is also in the mix? Stay tuned for more news in the coming weeks from Nissan.
Here’s the press release from Nissan:
MEDIA ALERT: “Nissan Titan Truckumentary” tells story of next-generation pickup truck development
NASHVILLE, Tenn. – To celebrate the launch of the next-generation Titan, Nissan will be telling the story of its upcoming full-size pickup’s development via a series of short videos under the “Nissan Titan Truckumentary” banner.
A teaser of this video series was issued today along with an introductory letter to the series from Nissan North America’s Director of Product Planning for trucks and SUVs and Chief Product Specialist for the next-generation Titan, Rich Miller.
“The ‘Truckumentary’ is not meant to be the all-encompassing last word on Titan,” said Miller. “Rather it’s the continuing story of the vehicle’s evolution, accompanied by a close look at the American-based team that is bringing this all-new truck to market.”
The series will launch in mid-December with more than a dozen videos coming throughout the next calendar year.
And here’s the letter from Nissan’s truck expert:
A special note from Rich Miller, Director of Product Planning for all trucks and SUVs for Nissan North America
This is Rich Miller, Director of Product Planning for all trucks and SUVs for Nissan North America. I’ve been involved with Nissan’s truck program since 1995, when I was first hired by the company’s Arizona Technical Center to handle durability testing and Vehicle Evaluation and Quality.
In addition to my job as a Director in Product Planning, I am also the Chief Product Specialist for Titan. In this role, it’s ultimately my responsibility to stand for both the customer and the integrity of the product.
The debut of the next-generation Titan is right around the corner at the 2015 North American International Auto Show in Detroit this January. To celebrate this new truck, we want to take you behind the scenes to witness some of the milestones of Titan’s development, meet the team that works on the vehicle and even get a glimpse of Nissan’s larger truck heritage, which goes back for more than 55 years in the U.S..
The “Truckumentary” is not meant to be the all-encompassing last word on Titan – rather it’s the story of the vehicle’s evolution, accompanied by a close look at the team that is bringing this all-new truck to market. It’ll also include some of our partners, including Cummins, who developed their new 5.0-liter Turbo Diesel V8 specifically for the Titan.
I think it’s also important to remember where we came from as a brand. With this in mind, we’ll be showing you some things you maybe didn’t know about Nissan, such as the fact that the first vehicle we sold in the U.S. under the “Datsun” nameplate was actually a pickup. And the first vehicle of any type that we built in the U.S. – more than 30 years ago – was a pickup. (Read more about Datsun truck heritage.)
As for the present, a tight-knit group has been working together for years on the next-generation Titan — from our design studios near San Diego, to our proving grounds in the Arizona Desert, engineering operations in suburban Detroit, engine plant in Decherd, Tennessee, manufacturing plant in Canton, Mississippi, our North American headquarters outside of Nashville, and Cummins in Columbus, Indiana.
I’ve been on Nissan’s truck program with some of these people that you’ll meet in the coming weeks for nearly 20 years. Some of us literally grew up together on Nissan’s truck team – we even attended engineering school together – and we still hang out outside of work. As I write this, I’m currently chasing pheasants across the chilly plains of Kansas with some of the folks from our group.
The unifying link between us is that we pretty much all grew up as truck people. Many of us were raised in families where trucks were a given – we’ve never known life without a truck in the driveway.
The great thing about trucks is that they’re multi-dimensional vehicles. Sure, they can get you to and from work, but they can also tow trailers, haul campers, sofas, furniture, etc. You can drive them down to the lake or off-road and generally take them places that cars would never go.
Our truck team gets that these are multi-purpose vehicles, and they’ve built in this capacity for commuting, recreation and labor, all working in conjunction with one another, into the next-generation Titan.
This is our guiding philosophy as we’ve developed and continue to develop the next-generation Titan, and I hope this comes through as you watch the “Nissan Titan Truckumentary.” The first chapter debuts in mid-December, with more than a dozen additional chapters coming over the next year. We hope you enjoy watching it as much as we’ve enjoyed bringing this new truck to life.
[Press release, photo and video from Nissan North America]
Story ©2014 CarNichiWa.com