By Steve & Tamami Laser
To help launch the new Tucson N Line in Europe, Hyundai enlisted Andreas Preis, a renowned German artist, to create a project vehicle dubbed “Drive A Statement.”
Merging a family friendly SUV with N-inspired sportiness, the new Tucson N Line is inspired by Hyundai’s high-performance range. Preis takes it to the next level with his one-of-a-kind project that visualizes the model’s potential while making a dramatic styling statement.
“I was very excited to be asked by Hyundai to create an illustration on a new Tucson N Line,” said Preis. “It is not every day you get to create an artwork where a complete car is the canvas. With this project, I was able to turn the car into a statement of my own.”
This video highlights the making of the “Drive a Statement” project Tucson. Preis started with design sketches and then transferred the work onto the vehicle by hand with the process taking about 72 hours to complete. (video: Hyundai)
The project takes cues from motorsport and Hyundai’s N heritage with track-inspired details, like chicanes, corners, and chequered flags, along with the automaker’s i20 Coupe WRC and i30 N TCR models.
Preis captured the color palette of N Line, applying shades of black, white, red, and light blue. He also highlighted some of the SUV’s model-specific exterior upgrades, including the bolder front fascia, dark alloy wheels, rear spoiler, and unique trim.
The artist specializes in murals, illustrations, and live paintings, and enjoys drawing and painting abstract shapes on mediums such as canvas, wood, paper, and walls.
Born in the Bavarian Forest and currently working in Berlin, Preis studied communications design in Nuremberg at Georg-Simon-Ohm University. He has also worked with other well-known brands, such as Samsung, Nike, and Google.
Tucson N Line Debuts in Europe
European consumers can make their own statement on the road with the new Tucson N Line production model. In addition to N-inspired exterior and interior elements, the N Line gains an upgraded suspension and steering for a sportier driving experience.
Tucson N Line receives redesigned bumpers, a dark mesh-pattern grille with dark chrome surround, dark 19-inch alloy wheels, side mirror housings, and a glossy black rear spoiler.
Other upgrades include black-bezel headlights, unique daytime running lights, darkened window frames, and N Line badges.
“Tucson is our best-selling model in Europe and it is positioned right at the heart of our brand,” said Andreas-Christoph Hofmann, vice president of marketing and product at Hyundai Motor Europe. “With the new Tucson N Line, Hyundai now provides the sporty feeling to customers who also want the versatility and comfort of an SUV.” (video: Hyundai)
Powertrain choices include 2.0-liter and 1.6-liter CRDi 48V diesel engines. The mild hybrid technology includes a 0.44 kW/h 48-volt lithium-ion polymer battery, a Mild Hybrid Starter Generator, LDC converter, and an inverter, to help reduce fuel consumption. A gas-powered 1.6L T-GDI engine is also available.
Inside, this new Tucson features N-branded leather-suede trimmed sport seats, along with red accent stitching on the seats and steering wheel.
Other enhancements include a leather-wrapped, red-accented N gearshift, and alloy pedals. Hyundai says the new Tucson N Line was designed, tested, and will be built in Europe.
For more information about the artist visit andreaspreis.com
For more information about the Tucson N Line visit Hyundai Motor Europe
Features and specifications for European market production models is subject to change without notice. (“Drive A Statement” is a project vehicle and is not for sale.)
News source, photos and videos courtesy Hyundai Motor Europe
Story (text and commentary) © 2019 CarNichiWa.com