By Steve & Tamami Laser
Lexus turned up the visual volume of its IS sport sedan for 2017 with styling tricks including a more aggressive front fascia dressed with larger air intakes plus a bold new spin on the spindle grille theme.
The result is a mobile feast for the eyes that lights up the night with a rainbow of possibilities limited only be the imagination. It’s also a remarkable feat of engineering since the IS can broadcast dynamic graphics and videos.
To create LIT IS, Lexus used hand-applied LEDs that turn the vehicle into a rolling screen. In addition to broadcasting graphics, LIT IS can also generate colorful, mesmerizing animations in response to gestures and music.
Take a look at LIT IS strutting its stuff in this video. Lexus says this custom car produces 175,000 lumens when fully illuminated, and the LED strips, if placed end-to-end, would stretch half a mile in length. (Video: Lexus)
Three distinct modes allow LIT IS to interact with sounds and people in its vicinity. “Attract” mode features a loop of colorful graphics that highlight the lines of the IS and play into its bold styling. “Music Viz” mode is designed to respond to music, as the LEDs will create custom, responsive displays that sync to songs.
“Gesture” mode allows the motion of the LED animations to be controlled by users’ hand movements with the help of a gaming console. This mode directly connects the car and the driver, allowing the person to send a signal and see the car respond.
Lexus IS LIT is featured in UK artist Dua Lipa’s new music video (above) for her song “Be the One.” Lexus says the collaboration pairs Lipa’s powerful vocals with an ethereal storyline, featuring the vehicle as a character and visual anchor in a story that also casts actor Ansel Elgort (“Divergent”; “The Fault in Our Stars”) as Dua’s former love. (Video: Dua Lipa on Vevo)
This unique collaboration between Lexus and Vevo showcases the Lexus IS as an “incredible work of art, technology and design” through the lens of a music video.
“A car as visually striking as the LIT IS required an equally dramatic debut,” said Brian Bolain, Lexus general manager of product and consumer marketing. “A music video was a perfect place to launch the LIT IS and working with Dua Lipa allowed the concept to come to life, putting a spotlight on the Lexus IS in an entirely new way.”
Visit lexus.com for more information about the IS
Visit dualipa.com – the official website for the artist
Note: Dua Lipa Official Video on Vevo is the copyright property of the artist and Warner Music UK Ltd. The music video shared in this story for news reporting purposes is embedded via a link from Vevo on YouTube.
News source, photos and product video courtesy Lexus Division of Toyota Motor Sales, U.S.A., Inc.
Story (intro and commentary) © 2016 CarNichiWa.com