By Steve & Tamami Laser
With the right creative approach, it’s possible to sell anything. Honda’s UNI-CUB, an electric-powered personal mobility device, has been the answer to a question nobody asked. Think of it as a sit-down Segway and you get the picture.
But what if they made it look so totally cool that you just had to have one? Leave it to the music world to get the job done. While Honda has been promoting the UNI-CUB for two years (we saw it in action at the Tokyo Motor Show), it’s only been offered on a limited scale for demonstrations and leases in Japan.
All that is bound to change thanks to a new music video by the Grammy Award-winning alternative rock band “OK Go.” The cast and supporting crew ride Honda’s latest UNI-CUB Beta model in this wild video filmed in Japan for their new song “I Won’t Let You Down.”
Honda says the production employed creative techniques including “non-stop filming of the entire video as well as use of a multi-copter customized especially for the filming of this music video.”
Combine a catchy song, with a hot band and a new(ish) product and this combo has all the ingredients for success.
The big questions that remain include:
- When will the UNI-CUB go on sale?
- Where can I buy it?
- How much will it cost?
Okay, Honda, we’re waiting for the answers. In the meantime, enjoy the video.
Here’s the press release from Honda:
The UNI-CUB β, a 360-degree Personal Mobility Device Appears in Alternative Rock Band OK Go’s Music Video
Honda’s new personal mobility device, the UNI-CUB β, is featured in the music video for the song, “I Won’t Let You Down,” was released globally on October 27, 2014 by the Grammy Award winning rock band, OK Go.
The band has earned worldwide attention for its music as well as for the release of unique music videos, including the 2007 Grammy-winning video for “Here It Goes Again.” In this latest music video, OK Go members ride Honda’s innovative UNI-CUB β in totally synchronized maneuver in harmony with dancers thanks to free and omni-directional moves unique to the UNI-CUB β.
The UNI-CUB β is a new personal mobility device featuring balance control technology and Honda’s proprietary driving wheel system that originates from the research into humanoid robots, represented by ASIMO. These technologies allow a UNI-CUB β rider to move forward, backward, side-to-side and diagonally as freely as walking, simply by shifting body weight and leaning toward the intended direction. OK Go members, famous for their creative music videos, were inspired by the unique concept and maneuvers of the UNI-CUB β, leading to the realization of this collaboration.
OK Go filmed this video in Japan for the first time using entertaining video filming methods such as the non-stop filming of the entire video as well as use of a multi-copter customized especially for the filming of this music video.
The music video will be available for viewing on OK Go’s official YouTube channel as well as on a special website.
News source and photos from Honda Motor Co. Ltd.
Music video courtesy OK-Go via the band’s YouTube channel
Story intro ©2014 CarNichiWa