Ford F-Series Salutes Labor Day Heroes – Rewards Include New Massaging Seats

By Steve & Tamami Laser

What are you doing for Labor Day? Whether you’re relaxing at the beach, enjoying a barbecue or working a holiday shift at a job site, Ford is taking time out to recognize the holiday by honoring the achievements of American workers. For nearly a century, Ford’s F-Series trucks have helped individual and fleet customers build a better world.

1956-Ford-F-100-pickup-with-tractor-and-combine-neg-C800-33-2This 1956 Ford F-100 was a farmer’s best friend shown here teaming up with Ford’s tractor and combine combo.

Ford says its involvement in some of the most challenging work projects in U.S. history demonstrates why the F-Series trucks have earned the trust of America’s hardest workers. For example, Mario Sinacola and Sons, an excavation contractor, is using a fleet of F-Series to build the new Dallas Cowboys Headquarters in Frisco, Texas (commonly referred to as “The Star in Frisco”). The fleet ranges from the all-new Ford F-150 to the heavy-duty F-750.

2015 F-150 Dallas Cowboys Stadium Construction

“We’ve had good luck in regards to the reliability of Ford trucks and we have a lot of history with Ford,” said Lynn Vanlandingham, VP of Equipment Operations, Mario Sinacola and Sons. “We also like that we can be consistent from F-150 up to F-750 throughout our fleet.”

When complete, the new Dallas Cowboys development will feature a practice stadium and multi-use special event center, two outdoor practice fields and a full headquarters facility for the Cowboys. The Star in Frisco is part of a multi-billion dollar development.


What does Ford do to reward today’s working-class heroes? It offers F-150 buyers the chance to relax their backs by opting for its new class-first multi-contour massaging seats. Take a closer look at this feature in the video below.

Ford surprised some of the hardest working guys in Michigan with the massaging seats now available on the Ford F-150. (video: Ford)

Ford says the F-150 King Ranch, Platinum and Limited editions offer passenger convenience features rivaling high-end luxury vehicles, making F-150 versatile and exceptionally comfortable to drive. With a maximum tow rating of up to 12,200 pounds and the first-ever multi-contour massaging seats available for a full-size pickup, Ford says you can work hard and reward yourself at the end of a busy day.

1962 Ford F-850 Truck with Concrete Mixer

Here’s another flashback look at a hard-working rig. This 1962 Ford F-850, fitted with a concrete mixer, prepares to make a delivery at a building construction site.

1975 Ford F-150 at Housing Construction Site

Do you remember this icon of the 1970s? The 1975 Ford F-150 shown above was a contractor’s most valuable tool during the new home construction boom throughout the nation.

1940 Ford Highway Tractor

Driving across town or across the country, rigs like this 1940 Ford Highway Tractor delivered the goods.

Ford says the F-Series line of trucks has worked on a diverse mix of some of the most major infrastructure projects in U.S. History. Here’s a few examples:

Building the Hoover Dam: In 1931, when work began on the greatest hydraulic construction project ever – the Hoover Dam – workers on the project relied heavily on Ford trucks. According to Ford archives, estimates of materials to be hauled for the project include 5.5 million barrels of cement, 5 million cubic yards concrete masonry, 15 million pounds of hydraulic equipment, 40 million pounds of electrical equipment, nearly 20 million pounds of gates and valves and 30 million pounds of reinforcing steel.

At the Edge of the Arctic: The Alaska Road Commission used Ford trucks to help build and maintain more than 2,000 miles of road and 70,000 miles of trails. Ford trucks often took on soft, thawing ground, hauled rock, gravel timber or dirt, pushed graders and worked on scores of other jobs. In 1939, a loaded, two-ton Ford V8 truck could easily make the 370-mile run from Valdez to Fairbanks – via gravel roads – with an average speed of over 20-mph.

1939 Ford Cab Over Engine Dump Truck

Fort Peck Dam Construction: In 1933, Near Glasgow, Montana, construction began on Fort Peck Dam across the Missouri River. At the time, this was the world’s largest earthen dam (containing some 123 million cubic yards of earth). During construction, Ford V8 trucks hauled 14 million yards of earth to clear a path.

Powering Los Angeles: Ford trucks were put to work in the late 1930s on the construction of the Hoover Dam Transmission Line that would power the city of Los Angeles for the next 100 years. Concrete mixing equipment mounted on Ford trucks made possible speedy pouring of concrete foundations for the towers. Trucks were driven from tower to tower, and winch gear units mounted on Ford V8s hoisted the towers. Even a portable service station rode a V8 and supplied fuel to other field equipment strung across the desert.

For more information on the F-Series, visit

News source, photos and video courtesy Ford Motor Company

Story (commentary) © 2015