By Steve & Tamami Laser
There’s nothing Mickey Mouse about an electric vehicle – oh wait, yes there is. Chevrolet is launching the all-new 2022 Bolt EUV with a little help from its friends – including Tinker Bell, Dumbo, Hitchhiking Ghosts, and a Star Wars X-Wing.
Chevrolet teamed up with Disney to help create a new commercial called, “Magic Is Electric.” And with more than 100,000 Bolt EVs sold since it went on sale in 2016, Chevrolet knows how to work its magic. Larger and sportier, the new Bolt EUV, and redesigned Bolt EV, are set to go on sale this summer.
With scenes filmed on location at Walt Disney World’s Magic Kingdom and EPCOT in Florida, the new “Magic is Electric” 90-second commercial (above) debuts this week on ABC’s “American Idol,” and ESPN’s SportsCenter “Magical Moment” segments. (video: Chevrolet)
“We want to engage and inform consumers about all the benefits of owning an EV and do it in an entertaining way,” says Steve Majoros, vice president of Chevrolet Marketing. “These vehicles are fun to drive, loaded with technology, and are affordable, proving EVs are for everyone.”
With unique styling, Chevrolet says the new Bolt EUV brings its own character to the growing “small SUV” segment with a modern design and more spacious interior. In addition to its larger size, compared to Bolt EV, it also sports standard roof rails, a distinctive front fascia, LED headlights and high-eye daytime running lights.
“Behind the Magic” (above) is a separate video that offers a more in-depth look at the new Bolt EUV, along with a behind-the-scenes preview of the content collaboration between Chevrolet and Disney for the new commercial. (video: Chevrolet)
Bolt EUV becomes the first Chevrolet to offer Super Cruise*, dubbed a “hands-free” driver assistance system for enabled roads. The automaker says it can be used on more than 200,000 miles of enabled roads in the U.S. and Canada. Super Cruise employs precision LiDAR map data and a Driver Attention System among its advanced technologies.
This video offers another preview of Super Cruise, available on Bolt EUV. Chevrolet plans to air shorter commercial spots, like this one, across Disney-owned properties, charging station digital billboards, and target placements on various social channels. (video: Chevrolet)
Bolt EUV and EV gain new instrument panels, seats, and controls, plus a 10.2-inch touchscreen and integrated climate control. There’s a new flat-bottom steering wheel, with Regen on Demand paddle, and a new electronic gearshift.
Hitchhiking Ghosts from Disney World’s Haunted Manion offer a clever and creative way to demonstrate the available digital rear camera mirror on the Bolt EUV. (video: Chevrolet)
Wireless Apple CarPlay® and Android Auto™ are among the array of new connectivity features offered on Bolt EUV and EV, along with wireless phone charging, and 4G LTE Wi-Fi® Hotspot.
Unlimited vistas, via Bolt EUV’s available panoramic sunroof, are only limited by the imagination, in this video spot, where we see flying elephants overhead. (video: Chevrolet)
With its 65kWh lithium-ion battery, Bolt EV delivers up to a GM-estimated 259 miles of range on a full charge, while the larger Bolt EUV has a GM-estimated range of 250 miles on a full charge. Chevrolet says standard DC fast public-charging capability enables Bolt EV to add up to 100 miles of range in 30 minutes and 95 miles for Bolt EUV.
For more product information visit Chevrolet.com
Note: Pre-production models shown. Vehicle features, specifications, driving range, and launch timing for future U.S. market production models is subject to change without notice.
* Chevrolet says that even while using Super Cruise driver assistance feature for compatible roads, always pay attention while driving and do not use a hand-held device. Requires properly equipped vehicle, active Super Cruise subscription, working electrical system, cell reception, and GPS signal.
News source, photos, and videos courtesy of Chevrolet and General Motors
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