By Steve & Tamami Laser
To help celebrate the global launch of its new Venue crossover, Hyundai loaded it aboard a properly themed C-130 transport plane and flew it to Inyokern Airport in California for a party.
Waiting to greet it on the tarmac, and welcome it into the family, was Hyundai’s current crossover lineup, including the Palisade, Santa Fe, Tucson, Nexo and Kona.
In this viral video from the Hyundai Worldwide YouTube channel, watch the new Venue touchdown at Inyokern and party with its teammates. (video: Hyundai)
It’s all part of an advertising campaign designed to help launch the new compact Venue on the global stage. And it appears to be working. In just a few days, this three-minute video has been viewed more than 2.3 million times.
In this second video (above) that goes behind the scenes of the production, John S. Park, director, said: “The objective of the film is to introduce Hyundai’s new SUV in a cinematic and dramatic way.” (video: Hyundai)
“We also tried to make a dramatic entrance by having Venue carried by a big cargo airplane, and then land over the other cars in the runway, and then exit that plane in a spectacular fashion,” said Park.
Hyundai adds that all of the SUVs featured in the video display “humanoid” characteristics, expressing motions such as pulsating as in dancing, nodding up and down, and blinking headlights before driving off toward a city.
“We wanted to make an homage to popular movies where a hero enters a new town and has to prove his worth,” said Park. “So Venue stands before the Hyundai SUV family and needs to be accepted into the family. Once he does prove himself worthy, he is then welcomed into the family.”
Designed to appeal to millennials and young consumers with a focus on urban lifestyle, Venue is positioned as Hyundai’s smallest and most affordable crossover. Up front, it wears the automaker’s sporty cascading grille flanked by LED headlights.
Power is supplied by Hyundai’s Smartstream Gamma 1.6-liter 4-cylinder engine with Dual Port Fuel Injection. It’s teamed with a 6-speed manual or Intelligent Variable Transmission (IVT).
High-tech features include an 8-inch Display Audio touchscreen system with Apple CarPlay™ and Android Auto™. Available safety features include Forward Collision-Avoidance Assist, Lane Keeping Assist, Blind-Spot Collision Warning, Driver Attention Warning, and Rear Collision Cross-Traffic Warning.
According to Hyundai, Venue’s global launch starts in select markets during the second half of this year. U.S. models are targeted for a fourth-quarter launch.
For more information visit Hyundai Worldwide
For more information on U.S. models visit Hyundai Motor America
News source, photos and videos courtesy Hyundai Motor Company
Note: Product features, specifications, and launch timing is subject to change without notice
Story (intro and commentary) © 2019 CarNichiWa.com