By Steve & Tamami Laser
With National Ice Cream Day just around the corner, Ford has announced a limited-edition cool treat that blends the spirit of the new 2018 Mustang with Coolhaus Premium Ice Cream. The result, called the “Orange Fury” Ice Cream Sandwich, is sure to disappear fast!
Ford says the ice cream sandwiches will be “given out starting today for four days at various locations in New York City in a Coolhaus ice cream truck outfitted with 2018 Mustang decals. Ice cream lovers can also tingle their taste buds with the zesty sweets at the Coolhaus shop in Culver City, California, over the weekend.”
So who came up with this cool idea? Inspired by the new Orange Fury color available on the 2018 Mustang, the treats are the result of Ford Color and Materials Design Manager, Barb Whalen. She worked with the creative Coolhaus product developers to capture the essence of the iconic pony car and its cool new hue.
“I typically focus on things like color research, leather seats and hand stitching, so this was definitely a bit different for me,” said Whalen. “It was fun applying some of those same design philosophies into helping Coolhaus create an ice cream flavor that really embodies the new Orange Fury color.”
What’s inside the sandwich? The treats are made of two fresh-baked “Vanilla Whoopie” cookies covered in orange icing with a scoop of the one-of-a-kind Orange Fury ice cream. Then they’re wrapped in a unique Mustang-printed edible wrapper made from potato wafer paper with edible ink. (Yes, Ford says we can eat the whole thing!)
“I’ve always been a fan of the Mustang, and was super excited when they came to us with such a special project,” Coolhaus CEO & Founder Natasha Case said. “We thrive on helping our customers realize their vision and love to help create that special, one-of-a-kind experience – one that really makes an impact.”
Customization is planned for the new Mustang, from 12 different wheel designs to its customizable 12-inch Digital Instrument Cluster. Performance and appearance packages extend the ability for customers to personalize their rides, as do three fresh exterior colors – Kona Blue, Royal Crimson and, of course, Orange Fury.
What to do when the ice cream is gone? Well, Ford says Mustang fans will be able to build and price their own pony car by visiting www.ford.com/mustang/2018 starting July 25. The 2018 Mustang is scheduled to reach showrooms this fall.
Product information and launch dates apply to U.S. market models and are subject to change without notice by the automaker.
News source from Ford Motor Company. Photos by James Lipman / jameslipman.com
Story (text) © 2017 CarNichiWa.com